Leadership

Joe Hernandez

Chief Executive Officer

Joe brings to BuildingDNA many years of senior leadership experience, with a focus on delivering cutting edge technology solutions. He served as SVP & Lead Negotiator for Intrado (since acquired by West Corp., Safety Services), where he led the creation of their next generation business line and grew it from zero to $60 million in 18 months. He developed and executed Intrado’s International Strategy and successfully led the company into the public safety Internet of Things markets. Of particular note, he established a strategic partnership with IBM’s Smart City and Safer Planet organizations.

As a senior executive for US WEST, Joe built and ran an organization charged with growing their “big deal” base (deals worth $5 million+). He dramatically expanded this base from $250 million a year to $1 billion in under two years.

He previously held leadership positions within some of the most prominent corporations in the world, including Xerox and IBM. At IBM, Joe was awarded their most prestigious sales honor as the #1 ranked sales professional in the US.

Prior to joining BuildingDNA as CEO, Joe founded Lionshare Negotiations, a company dedicated to helping executives negotiate and close their most important deals. His clients included Verizon, SpaceX, Pacific Life, as well as many small and medium-size companies.

Joe is an Adjunct Professor of Advanced Negotiations at the Daniels School of Management at the University of Denver. He earned an MBA from the University of New Mexico, and a BA in Economics from the University of California, San Diego.


Glenn Morris

Founder & President

Glenn is the founder, visionary and core knowledge source for building and facilities management issues and opportunities. He brings to the table both cross-channel and vertical knowledge of the industry, as well as years of networking, learning and relationship-building.

Glenn gained the insights that galvanized the creation of BuildingDNA during his 35-year career at Hewlett Packard, Digital Equipment Corp, NASA, Texas Instruments, CyberCash and more. While at NASA, he led the development of the world’s first space-based robotics facility, as well as a data system for unmanned space craft. At CyberCash, an internet credit card transaction processing pioneer, he envisioned, defined and led the world’s first credit card integration with a web shopping cart.

This high-tech background – and subsequent experience as an Industrial Hygienist working on more than 1,000 building renovation and restoration projects – were the genesis for this dynamic SaaS solution that is BuildingDNA.

Glenn is an avid flyfisher, golfer and is completing his private pilot’s certification. A Canadian, he lives in Denver with his wife and his dog.


Jonathan (Jono) Shuster

Chief Technology Officer

Noted for his lean and efficient, ROI-minded approach to agile development, Jono has been leading the application of software to solve complex business problems for over three decades.

Following a BA in Mathematics from Dartmouth College, Jono developed project management and budgeting software for US Navy aviation and shipbuilding systems, including helping define the Navy’s first data resource management protocols. As a research faculty member at Virginia Tech, he led the creation of a series of comprehensive inventory forecast models for the nation’s nuclear inventory – models relied on heavily by the Department of Energy to make billion-dollar facility management decisions during the draw-down at the end of the Cold War. For Sandia National Laboratories, Jono spearheaded a centralized data management repository initiative for Sandia’s full-scale engineering test range, providing data management and reuse for a new central command and control center. This initiative included a state-of-the-art 3D stereo, immersive visualization center for viewing what really happens in nanosecond timeframes or high-energy environments that humans cannot otherwise directly experience.

In 2000 Jono began honing his business acumen as a software entrepreneur, founding or co-founding a series of start-ups. He currently mentors tech startups as an Executive-in-Residence a Denver-area incubator.


Katrina Smith

Director of Project Management

Katrina Smith is a project management professional with more than 15 years of experience. During her career, she has developed project workflows and implemented technology solutions to optimize these processes. Prior to joining Building DNA, she served as director of events for the newly formed Civica Management, an association management company based in Denver. While at Civica, Katrina was a leader in the redesign of a local foundation’s 25-year signature fundraising and recognition event. She has managed major projects and project teams for various state and national nonprofits. Katrina also directed a diverse array of projects for the Canadian Consulate in Denver while reporting directly to the Consul General. She holds a bachelor’s degree in business from the University of Colorado and has called the state home for 36 years.

Justin Davis

Director of Communications

A seasoned marketing professional, Justin has led the comprehensive capital markets efforts of 20 public companies. In 2005 he launched and subsequently directed the After Market Support division of Keating Investments, and in 2008 bought out the division and created a dynamic boutique consultancy. As part of industry-best communications platforms, Justin crafted comprehensive traditional, social media and digital marketing campaigns for each client. He has also served as a marketing and business development consultant for numerous private companies seeking capital and to-market strategies.

Prior to his entrepreneurial initiatives, Justin was the National Park Service’s first business management consultant, identifying and helping implement operational efficiency strategies for 18 internationally-know parks. Justin began his career in the prestigious El Pomar Foundation Fellowship in Community Service. Justin graduated in 2004 from the University of Virginia (Darden) with an MBA, Marketing Emphasis, and earned a BA in Economics in 1998 from Vanderbilt University.


Scott Morris, CPA

Director of Finance

Scott has over 10 years of CFO leadership experience. He was most recently CFO of Fortress Investment Group-partnered Summit Investment Management and served as the outsourced CFO of numerous Summit portfolio clients. He spearheaded the financial aspects of Summit’s transformation into a company with $1 billion invested and net income exceeding $250 million. Prior to that Scott was Controller for Bay4 Capital/Convergent Capital, managing financial operations from startup phase to a public company with more than $25 million in assets. He implemented various accounting and debt systems and improved process flow, reducing projected costs by over 50%.

Scott is a Colorado-certified public accountant, and is also expert in the disciplines of finance, treasury, human resources, information technology, risk management and investor reporting. He holds an MBA in Finance & Accounting from Regis University and an Accounting degree from the University of Colorado.


Paul Spieker

Director of Operations

Paul brings decades of senior-level management experience in telecommunications, marketing, sales, technical services, regulatory activities and Internet services. In addition, he has entrepreneurial experience in Internet services, software development and technical telecommunications services.

He served as a founder and Senior Vice President of Network Development for Online System Services, Inc., a Denver-based provider of comprehensive Internet services that is now known as Webb Interactive Services, Inc. Paul was responsible for developing a line of business that provided high-speed cable modem access for cable operators domestically and internationally. Previously, he held senior positions with USWest in Denver and Volt Information Sciences, headquartered in New York City. He earned a bachelor’s degree in electrical engineering from Iowa State University and is a graduate of the Program for Senior Executives at the Massachusetts Institute of Technology.